當今網購市場很競爭,各大購物網為求好業績無所不用其極。最近有些網友在問MARKETING RESEARCH 7/E (PIE)哪裡買最便宜?現在很多線上購物平台都有推出該商品!我最近也在找MARKETING RESEARCH 7/E (PIE),相關的資訊!!網友也都知道在定價和售價會有一定的差距,除了MARKETING RESEARCH 7/E (PIE) 相關商品及其價格也一並分析整理,提供參考~MARKETING RESEARCH 7/E (PIE)也有些網路上部落客的評價可以參考.NICOLE是我的好朋友,為人正直富有愛心;NICOLE只會推荐好東西！下面就是更進一步圖片文字資訊的介紹！點擊圖片或文字可以進到詳細購物推薦網站~雅虎購物、momo購物及博客來是我比較常去逛的網購平台,常常有優惠商品可撿。 |
 |
售價:1200  |
詳細資料ISBN：9780273768517 叢書系列：大學商管 規格：平裝 / 496頁 / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 FOR UNDERGRADUATE MARKETING RESEARCH COURSES. THE “NUTS AND BOLTS” OF MARKETING RESEARCH.MARKETING RESEARCH GIVES STUDENTS A “NUTS AND BOLTS” UNDERSTANDING OF MARKETING RESEARCH AND PROVIDES THEM WITH EXTENSIVE INFORMATION ON HOW TO USE IT. WRITTEN AT A LEVEL FIRST-TIME MARKETING RESEARCH STUDENTS CAN UNDERSTAND, THIS TEXT PROVIDES THE FUNDAMENTALS OF THE STATISTICAL PROCEDURES USED TO ANALYZE DATA WITHOUT DWELLING ON THE MORE COMPLEX AND INTRICATE CONCEPTS. ONLINE LINK TO CAREERS IN MARKETING RESEARCH: SOME STUDENTS WILL BE INTERESTED IN MARKETING RESEARCH AS A CAREER. BEGINNING WITH THE 6TH EDITION AND CONTINUED TO THE 7TH, THIS TEXT PROVIDES AN ONLINE AREER?LINK, GIVING THE AUTHORS THE OPPORTUNITY TO POST NEW HAPPENINGS IN THE INDUSTRY WHEN THEY OCCUR. STUDENTS WILL FIND DESCRIPTIONS OF POSITIONS, SALARY INFORMATION, EDUCATIONAL REQUIREMENTS, AND LINKS TO ACTUAL POSITION OPENINGS. ACTIVE LEARNING CHALLENGES: THESE SHORT EXERCISES, EMBEDDED AT STRATEGIC POINTS IN EACH CHAPTER,TASK STUDENTS TO USE THE CONCEPT(S) THEY HAVE JUST LEARNED TO EXPERIMENT WITH OR APPLY TO SOME ILLUSTRATIVE SITUATION. THE AUTHORS BELIEVE THESE EXERCISES SERVE TO SOLIDIFY LEARNING ON THE RELEVANT CONCEPTS.SYNTHESIZE YOUR LEARNING: THIS FEATURE HELPS STUDENTS SYNTHESIZE THE KNOWLEDGE THEY HAVE GAINED ACROSS SEVERAL CHAPTERS. THE EXERCISES REQUIRE STUDENTS TO GO BACK TO PREVIOUS CHAPTERS AND INTEGRATE MATERIAL INTO ANSWERS FOR THE EXERCISE. THE FOLLOWING YNTHESIZE YOUR LEARNING?EXERCISES ARE TO FOUND AT THE END OF THE FOLLOWING CHAPTERS:CHAPTER 5; DRILL BITS, INC.CHAPTER 6; JACKIE & ADELE COFFEE SHOPCHAPTER 8; MOE TORTILLA WRAPS CHAPTER 10; NIAGARA FALLS TOURISM ASSOCIATIONCHAPTER 13; PETS, PETS, PETSCHAPTER 15; ALPHA AIRLINESGUIDELINES ON REPORTING STATISTICAL ANALYSES TO CLIENTS. BASED ON THEIR OWN OBSERVATIONS IN THE CLASSROOM, THE AUTHORS HAVE ADDED GUIDELINES TO HELP STUDENTS WRITE REPORTS AFTER CONDUCTING A STATISTICAL ANALYSIS USING SPSS. THE IREPORTWRITING ASSISTANT: TO HELP PREPARE STUDENTS FOR WRITING IN THE PROFESSIONAL WORLD BURNS/BUSH ASKED A BUSINESS COMMUNICATIONS EXPERT, DR. HEATHER DONOFRIO, TO DEVELOP AN ONLINE RESOURCE THAT HELPS STUDENTS AS THEY DEVELOP THEIR WRITING SKILLS. IN THE NEW IREPORTWRITING ASSISTANT, AVAILABLE ON WWW.PEARSONHIGHERED.COM/BURNSBUSH, STUDENTS ARE EITHER LINKED TO SITES THAT SPECIALIZE IN A PARTICULAR ISSUE RELEVANT TO REPORT WRITING OR GIVEN INFORMATION ON THE FOLLOWING TOPICS: ● WHAT TO DO PRIOR TO WRITING?● TEMPLATES TO HELP STUDENTS GET STARTED WRITING● HELP WITH GRAMMAR● HELP WITH CITATIONS● EXAMPLE REPORTSADVANCED DATA ANALYSIS MODULES. EVEN UNDERGRADUATE STUDENTS TAKING THEIR FIRST COURSE IN MARKETING RESEARCH MAY NEED SOME KNOWLEDGE OF STATISTICAL ANALYSES OTHER THAN THOSE WE HAVE PROVIDED IN THE TEXT. THERE ARE TIMES WHEN STUDENTS NEED ADDITIONAL KNOWLEDGE OF ANALYSES OTHER THAN THE BASICS PROVIDED IN THIS TEXT. TO PROVIDE INSTRUCTORS WITH THIS FLEXIBILITY, BURNS/BUSH OFFER ADDITIONAL DATA ANALYSIS TECHNIQUES ONLINE IN TWO CATEGORIES: NONPARAMETRIC TESTS AND MULTIVARIATE TECHNIQUES. THE TOPICS COVERED ARE:FULL INTEGRATION OF SPSS 17.0: SPSS IS THE MOST POPULAR STATISTICAL SOFTWARE IN THE MARKETING RESEARCH INDUSTRY. BY INTEGRATING SPSS 17.0 INTO THE TEXT, STUDENTS ARE EASED INTO UNDERSTANDING THE SOFTWARE WHILE PROFESSORS SPEND MORE TIME TEACHING WHAT THE ANALYSIS TECHNIQUE IS, WHEN TO USE IT, AND HOW TO INTERPRET IT ATHER THAN EXPLAINING HOW TO USE THE SOFTWARE. |
| 搜尋參考資料: 1. www.abebooks.com/9780133074673/Marketing-Research-7th-Edition...
Marketing Research gives readers a “nuts and bolts ... Book Description PIE (PS ... Summary: Directed primarily toward undergraduate marketing college ... sloanreview.mit.edu/article/manage-consolidation-in-the... ... Consolidation in Wholesale Distribution: ... 7. E.A. Anderson, G.S. Day, ... The Strategic Payoffs of Dyadic Process,” Journal of Marketing Research ... www.pescemandya.org/pdf/mba/MBA-I-Sem.pdf · Arquivo PDF ... The Marketing Environment, Marketing research and ... Mc Danniel – Thomson, 7/e, 2004 5. Marketing by Evans ... Rectangle Diagram, and Pie Diagram ... www.marketingprofs.com/ea/qst_question.asp?qstID=13978 4.2.7 E-Tailing 4.2.8 Malls 5. ... Question Via Email For Research Online Marketing; ... MarketingProfs uses single www.accessintel.com/products/media-and-communications ... the Internet and other media for a larger slice of the advertiser pie, winners of min’s integrated marketing ... media and marketing ... Our research and ... MARKETING RESEARCH 7,E (PIE) |
#熱銷商品#
資料來源：博客來 |
留言列表
